When you merge products, Merges proposes a new title and description for the merged product. The proposal draws on the source products' titles, descriptions, tags, and option values, and is written to cover the combined product cleanly - not to stack the original copy on top of itself.
This page explains how the proposal works and the three ways you can shape the final copy.
What Merges produces
Title. A single title that describes the merged product as a whole, without variant-specific language. For example, if you merge "Plum sneakers" and "Orange sneakers", the proposal reads "Sneakers" rather than "Plum and orange sneakers". Variant-specific language lives in the variant picker, not the title.
Description. A cohesive description that consolidates the source descriptions. Duplicated sentences are removed, and variant-specific phrasing is rewritten to be collective. The result should read as if it were written for the merged product from the start.
The proposal appears in the Merges editor as soon as the editor loads. It is a starting point - you always have final control over what saves to Shopify.
The three ways to shape the copy
You can combine any of the three.
Regenerate
The Regenerate button sits at the top-left of the title/description block. Clicking it asks the AI for a fresh proposal using the same source material. The output will vary between generations - sometimes subtly, sometimes meaningfully - so regenerate a few times if the first proposal is not quite right.
Regenerations are independent of each other. There is no memory between them, and no penalty for trying several.
Pick an original
Next to the regenerate button is a dropdown listing every source product's original title. Selecting one replaces the proposed title with that original. This is the fastest path when one of the source products already had the exact title you want - for example, when the "merge" is really a consolidation of variants under a canonical product.
The dropdown affects the title only. The description stays as the AI proposal unless you also edit it.
Edit directly
Both the title and the description are editable in place. Click into either field and type. The editor treats your edits the same as the AI proposal - no watermark, no trace of which part came from the AI versus you. Whatever is in the field at save time is what gets written to Shopify.
When to lean on AI vs. edit by hand
Lean on AI when. The merge is large (many source products), the source copy was inconsistent, or the merge consolidates products that all described the same underlying item. The AI is good at collapsing repetition and producing a clean unified version.
Edit by hand when. The merged product is a hero SKU that deserves bespoke copy, the brand voice has specific requirements, or the description needs to reference things outside the source products (a season, a campaign, a size-guide link).
Pick an original when. One source product already has the exact title you want - often the case for consolidations where one product is canonical and the others are color or size spin-offs.
SEO considerations
The title and description are stored as the merged product's native Shopify fields. They feed:
- The storefront product page.
- Shopify's default meta title and meta description (unless you set separate meta values in the Search engine listing preview section of the product page).
- Sales channels that syndicate product data (Google, Meta, TikTok).
If you have specific meta tags set on the source products, they do not automatically transfer. Open the merged product in Shopify admin and update the Search engine listing preview if needed.
Languages and localization
The AI proposal is generated in the language of the source products. Merges does not translate - the proposal uses the same language as the input.
If you use Shopify Markets or a translation app (Langify, Weglot, etc.), the merged product becomes a new product in those systems and needs translations created for it. Existing translations on the source products do not transfer. Run your translation workflow on the merged product after saving.
What does not get generated
Merges does not generate:
- Variant-level titles - variant labels are built from the option values (for example,
Color: Plum / Size: 8), not from AI. - Alt text for images - image alt text from the source products is preserved. New images do not receive generated alt text.
- Meta title and meta description - these default to the product title and description if unset. If you want custom meta values, set them manually in the Shopify admin.
- Handles (URL slugs) - the merged product's handle is derived by Shopify from the title.
Troubleshooting
The proposal repeats itself. Regenerate. If it still repeats, the source descriptions likely had near-identical content. Edit by hand, or start from one of the originals.
The proposal is in the wrong language. The AI uses the language of the source products. If they are mixed, the output may pick one and be inconsistent. Edit to the final language manually.
The title is too long for my theme. Some themes truncate at a certain character count. Shorten the title in the editor before saving.
I want to reset to the first proposal. There is no undo for regeneration - hit Regenerate again if you want a fresh version.
Need help
For copy-related issues, email support@merges.io with the merged product URL and a description of what you expected.